Ecommerce platforms like Shopify and marketplaces like Amazon and eBay dominate the commerce world. While brick and mortar stores’ growth flatlined over 2020, the ecommerce industry grew by 32%.

As an online business owner, you need to "meet people where they are, not push them where you want them to be”, as a successful marketer Meghan Keaney Anderson wrote. The concept illustrates a simple ecommerce strategy that’ll help you reach more customers—multichannel retailing.

In this blog post, we’ll focus on how to increase your revenue by selling on multiple platforms and what online sales channels can best support your marketing strategy. But most importantly, we’re going to dive deep into multichannel retailing..